Our Investment Philosophy

**WHAT YOU APPRECIATE, APPRECIATES..,**

In a world of abundant investment opportunities, investors are presented with a vast number of choices.

We will work with you to cut through investment ‘information noise’. Starting at your current level of sophistication, we will guide you through the investment process through education and mentoring.

These are some of the fundamental principles that SAF Private Wealth adheres to when constructing client portfolios:

Value Investing

Simplicity Matters:

The KISS Principle

Simplifying investments with the KISS Principle ("keep it simple, stupid") prevents “deworsification” complexity that can overwhelm investors, especially in volatile markets.

We place a heavy emphasis on finding undervalued companies that have relatively predictable earnings, a strong balance sheet and are led by competent management.

SAF Private Wealth’s key strength is in selecting high-quality direct investments. We work with companies that have a strong and sustainable competitive position, and we know them intimately

Deep Research and Analysis

Understanding and Personal Connection

Ensuring a profound understanding of investments and a personal connection to them, regardless of whether they are individual stocks, bonds, or managed funds, is vital for informed decision-making.